(734) 260-7525

A Fuller Portfolio

A Fuller PortfolioA Fuller PortfolioA Fuller Portfolio

A Fuller Portfolio

A Fuller PortfolioA Fuller PortfolioA Fuller Portfolio

(734) 260-7525

  • Sign In
  • Create Account
  • My Account

  • Signed in as:

  • filler@godaddy.com

  • My Account

  • Sign out

Signed in as:

filler@godaddy.com

  • Home
  • Brands
    • Delon Dental
    • Volkswagen
    • Subaru
    • Flamin' Burger
    • Vera Bradley
    • OSAP
    • Stilla Realty
    • Charitable Samplers
  • Singles
    • Scripts
    • Articles and Blogs
    • Eclectic Nonsense
  • Documentation

Account

  • My Account

  • Sign out

  • Sign In
  • My Account

Volkswagen (Concept)

Maker of Infamous and Iconic German Automobiles.



Volkswagen has suffered. Suffered financial upheaval, withering scandal, a fluctuating international market... But in overcoming such challenges Volkswagen has also solidified its place in our hearts and minds, with both cute compacts and great big culture-defining cars. Today, their engineering excellence continues, but their copy has not quite kept up.


Enter stage-right, incredible fresh copy! Rather than treat VW's products as cars, we decided to market them as automobiles, providing some much needed distinguishment in an industry where a strategy can be turned around and applied to 10 other brands with a simple logo swap. So we took Volkswagen forward by bringing it back to what its consumers once loved, a cultural icon.


Charmed, coy branding and basic styling for an anything-but-basic message makes Volkswagen stand out once again; not as another car manufacturer, but as an automobile engineer.

BrandID BuzzID 4TaosGolf GTIScripts

Brand

Volkswagen has long manufactured some of the world's most infamous vehicles, but their brand is not so easily recognizable. In establishing their engineering prowess and witticism, as well as the innate value of any VW, these branding pieces ensure Volkswagen's style will be just as identifiable as their speedsters.

Show More

ID Buzz

Who can resist a ray of sunshine? It's what the ID Buzz is all about, bringing ease and joy back into the life of drivers. Bright spots of color, a few retro reminders, and unique feature descriptions all contribute to communicating how VW goes above platitudes to distinguish the Buzz as the peoples' car. After these sunny adverts, the reader will be more than ready for a test drive.


Show More

ID 4

The ID 4 is in constant competition to earn its place amidst the growing demand for midsized electric vehicles. Rivian, Tesla, and now too the traditional gas-guzzler manufacturers are all trying to stake their claim as the best. The ID 4 secures for itself a place not as the best EV, but as the right EV for you. By forgoing the premium vehicle spot, Volkswagen can claim the top sales  spot.

 

Taos

Another middling vehicle, the Taos has to make a bold entrance to turn heads away from the Bronco or Outback. How? By giving the model a voice of its own. Bold, beautiful, ready to surprise.


Golf GTI

It's cute, it's pert, it's the petite new foreigner that the domestic auto industry fears. The Golf GTI. There's little more to say that hasn't already been said, so why try too hard? With copy that sustains and builds on the Golf's established reputation, consumers are certain to see and envy more on the road than ever.


Scripts

Download PDF

Contact

kirkfuller14@gmail.com

734-260-7525

Copyright © 2025 A Fuller Portfolio - All Rights Reserved.

Powered by

Helpful Hint

If you want to examine a detailed piece with greater clarity, try right-clicking and selecting "Open image in new tab"

for the best view possible.