A Fuller Portfolio

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A Fuller Portfolio

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OSAP

An ISO auditor on your side

As an entrant to the stage of ISO auditing, a field saturated with more established B2B advertisers, OSAP wanted to adopt a short-and-sweet approach to marketing. We showed them where to focus, dominating channels with receptive viewers by creating brief, engaging content to quickly engross interested parties

OSAP's messaging, much like its operating procedure, is simple.

"We get it done faster, and more dependably, than any competitor"

Rather than pursue clients, OSAP identifies itself; making it easy for clients looking for a better certification partner to find them.

(Please note, this real client work has had it's name and contact info altered for the privacy of the company)

Banner Social Print Email Article

Banner

We helped OSAP reduce their marketing overhead and drive an increase in conversions by writing targeted content for relevant webpages frequented by potential clients.

In short and impactful order, OSAP's banner ads decisively relay the message

"If you're interested in ISO, OSAP is the one to to trust"

Social

OSAP not only wanted to win over new customers, but to encourage their current clients to adopt additional ISO certifications. As such we designed content for the already ISO-literate audience of OSAP, touting the various values of OSAP's 3 chief certifications: ISO 9001, ISO 14001, and ISO 45001.

With various lines for use with different OSAP personnel to conduct guerilla marketing, OSAP adopts many tones, always establishing itself as an industry expert.

Print

We designed two branches of print publications for OSAP; shorter conversation starters for use in-person with informed recipients (such as trade shows or office visits) and more descriptive introductory material, for mailing campaigns.

The shorter, more technical fliers promote discussion with onsite staff, while the longer publications describe OSAP and its services to the layperson. In a field filled with pedantic and predictable print, we wrote OSAP's copy to stand out.

Flier 3

(Front)

Email

To better differentiate from their competitors, OSAP leans into its reputation for personal touch. However not every email can be written fresh by audit staff.

We took over OSAP's general copy: appointment reminders, checklists, update emails, all written in bulk. These short, easily digested communiques are perfectly formatted for the busy businessperson, sharing relevant information without being unpalatably long.

Surveillance Audit Reminder

(Page 1)

Article

ISO certifications can be confusing, particularly for the first-time initiate. OSAP secures its position as an industry leader, and an ally to the little guy, with descriptive articles on all things ISO; from the certification process to the individual certifications offered by OSAP.

In writing neutral, useful content, OSAP instills confidence and understanding in potential clients during their decision making processes.

ISO Audits Explained

A neutral FAQ educational piece simplifying the complexities of ISO audits for the interested layman or potential client

ISO 14001

ISO Audits Explained

An overview of ISO 14001's origins, organization benefit, and path to achieve the environmental certification

Contact

kirkfuller14@gmail.com

734-260-7525

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