
The Upriver Reinholdt clinic never asks anything of its patients, only gives. Nobly wanting to bring their patient-first method of care to more of the community, URCC had to decide how to make
the greatest impact on their patients, volunteers, and donors.
The Upriver Clinic elected to undergo a complete redesign of their small-town brand, gaining citywide recognition from sponsors and patients alike. We took a little known organization with a small presence and showed off their big heart, making URCC a household name for all of their Port Huron neighbors.

Adding value and driving engagement, URCC's PSA lines inform and interest their audience.

Offering opportunities for positive action in the city, URCC's direct response content provides encouragement and momentum to those taking that first step.

With the most dedicated staff and by far the friendliest patients to be found in the city, URCC shares the stories of their trials and successes.












With blood drives, charity events, and community engagements throughout the year, URCC is certain to appear several times on its stakeholders schedules.








URCC has always been about the patients. Clear, comforting branding introduces those same patients to the clinic that can be counted on to care.




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