Delon Dental offers an unparalleled draw to the discerning patient; personality. Their small, relatable practice has thrived with minimal strategy because their service speaks for itself.
Looking to share their genuine kindness with a broader patient base, Delon asked us to take their little family office to a larger local brand. With writing to reflect the human side of their business, we helped Delon establish itself as THE friendly neighborhood dentist; and took a little fear out of the exam chair.
Delon Dental now maintains two parallel social media lines, informative and entertaining.
Regularly posted ‘Fun Fact’ informative content not only educates Delon's audience, but sets the dental practice apart as an industry authority. More casual entertainment posts find the humor in having someone poke around the mouth, reminding recipients why taking care of their teeth matters so much.
Taken together, these campaigns cast Delon as the practice that knows their stuff, and the people who made you smile, offering ample cause to consider Delon for your next dental visit.
We designed a simple introduction for interchangeable use with various ad campaigns, allowing Delon to set itself apart from competing practices with approachable and cheeky adverts.
Reassuring, charming, human; the same traits that distinguish Delon Dental's service suffuse its print media campaigns, resulting in likeable and compelling copy.
Mailer 1
(Front)
As a local entity, we advised Delon save on digital costs while appealing to local patients within their immediate area by leasing strategically placed billboards.
The easily recognizable logo, simple messaging, and contrasting colors present throughout these ads make them perfect candidates for placement in local papers, signage, or anywhere their multi-functional elements may draw the eye.
Delon prefers paperless whenever possible, drawing in new customers with the immediacy of physical messaging, and maintaining their patient relationships via cost effective digital channels.
Warm, entertaining outreach keeps patients abreast of offers and reminders without overwhelming their inboxes. Classic Delon Dental style.
Webpage
(About Us)
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