Vera Bradley (Concept)

Vera Bradley is a brand whose products market themselves. When you see a stylish backpack or an expressive clutch, you know what the label must read. However, that doesn't mean they don't need a little help every now and then to share the flare.

Vera Bradley engaged a local agency to help promote their back-to-school campaign, to great success. Some time later one of that agency's copywriters challenged me to look at their work, and to match or exceed their work. The following slide deck is my submission to that writer, ready for your judgment. Read on!