Subaru (Concept)
.png/:/cr=t:15.07%25,l:11.38%25,w:84.93%25,h:84.93%25/rs=w:1209,cg:true,m)
The ABC of Automobiles; Adventurous, Bold, Charming
Subaru has cornered its niche market, and clearly define its brand: adventurous, familial, exploratory, nostalgic. But being at the top doesn't mean you can stop.
Wanting fresh ideas to keep consumers thinking of Subaru and looking to grow sales in their northwestern regional market, we compiled copy respectful of the Brand name, and interesting to recipients of the campaign. The Tier 1 branding, Tier 2 seasonal content, and Tier 3 direct-to-dealer advertisements below provide samples of Subaru marketing at every level of the chain.
Tier 1 Brand
Tier 2 Winter Campaign
Tier 3 Service Center
Tier 3 Dealership
Helpful Hint
If you want to examine a detailed piece with greater clarity, try right-clicking and selecting "Open image in new tab"
for the best view possible.